CEO-in-Residence Profile

Kelly Conway

Kelly Conway is a strategic buyer building a comprehensive human capital  platform designed to serve mid-market clients across the full employee lifecycle—from hire to retire. She is seeking to acquire a company that will  integrate with her recent acquisitions of Rep-Lite and Pondera Advisors. With over 25 years of executive experience in human resources, business services, and operations, Kelly brings deep expertise and a strong track record. 

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Company Profile

  • U.S.-based business seeking a transition or partial exit by joining a larger Human Capital Platform
  • Ability to establish a Michigan-based office or operate through a fully virtual headquarters
  • B2B Professional Services Agency with focus on Human  Resource/Human Capital: HR Consulting, Culture, Leadership Development, Outplacement
  • Future growth through sales, new verticals, new markets, or M&A

Financial Profile

Kelly in the News

Sleeping Giant Capital Launches Kalamazoo-Based Human Capital Advisory and Solutions Platform with the Acquisitions of Rep-Lite and Pondera Advisors

Sleeping Giant Capital Launches Kalamazoo-Based Human Capital Advisory and Solutions Platform with the Acquisitions of Rep-Lite and Pondera Advisors

June 2025
Episode 19: Buyer vs. Seller: Inside a Small Business Deal with Kelly Conway and Rob Elliott

Episode 19: Buyer vs. Seller: Inside a Small Business Deal with Kelly Conway and Rob Elliott

12/5/2025
Keeping Businesses Locally Owned - Encore Magazine

Keeping Businesses Locally Owned - Encore Magazine

02/01/2026
WilliamCharles and Pondera Partner to Expand Executive Services - Crain's Grand Rapids Business

WilliamCharles and Pondera Partner to Expand Executive Services - Crain's Grand Rapids Business

01/27/2026

Sleeping Giant Capital Mission

Sleeping Giant Capital is pioneering a place-based alternative to private equity – a model designed to preserve and grow the next generation of businesses in American communities. Focused on the generational transition of closely held businesses, the firm utilizes permanent capital, prepared leaders, and place-based ownership to deliver market-rate financial returns while strengthening regional economies.